PPC on the Rebound

Marketers, like the rest of the world, had to adjust to a new normal following the onset of the Covid-19 pandemic. Not only did the virus change the way we go about our lives; it also changed the way people search Google. Thankfully, it appears that PPC campaigns are recovering.

Improved searches and conversions: Initially, keyword searches fell, and conversion rates took a nosedive. As such, companies pulled the reins on their spending. However, as cash flow started to improve, some of the economic anxiety wore off.

It’s no surprise that COVID-19 triggered a huge downswing in retail sales starting in March 2020, and ecommerce has now become an essential. Many businesses and consumers are more willing and able to spend online as they started to receive an injection of funding from the government and other programs to help out during Covid-19. Searches and conversions on Google and Bing really rebounded in April 2020 but not as much as pre-Covid-19 levels.

Expanded reach: Forbes reported that Americans are currently consuming 70% more online content than normal as everyone works and learns from home. This resulted in a fast-growing YouTube and Google Display audience.

It’s no surprise that COVID-19 triggered a huge downswing in retail sales starting in March 2020, and ecommerce has now become an essential. Many businesses and consumers are more willing and able to spend online as they started to receive an injection of funding from the government and other programs to help out during Covid-19. Searches and conversions on Google and Bing really rebounded in April 2020 but not as much as pre-Covid-19 levels.

CONNECT

Facebook

LinkedIn